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General decline in reading is one thing - but lots of the publishing industry at the moment is involved in making it harder to read than it should be. So they really aren't interested in this in a practical manner - but in money, like any other garden variety company.
As an analyst said - forget who, maybe Shirky? They think paper book reading is a widespread activity and internet and electronic use is an elitist thing, when in fact it is the reverse.
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