Thread: Borders CEO nixes idea of own e-reader (Reuters)
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Old 12-23-2009, 06:42 PM   #12
kjk
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Quote:
Originally Posted by Kali Yuga View Post
OK, but....
However, once the ebook is in this standard format, that also means Sony and B&N will be able to sell it. So where exactly is the incentive to buy an ebook via Borders? Especially if you can get your Sony or nook ebook delivered directly to your device?
Uh...I can get real books physically delivered directly to my house by Amazon, Barnes and Noble, and Borders right now. What incentive is there now for people to shop from different places? Amazon and Walmart sell MP3s even though Apple and Microsoft have their own players.

There are always incentives and opportunities for businesses in these situations-if not Borders, then someone else. To dismiss them out of hand just because they don't jump on the hardware bandwagon is pretty shortsighted-I'm guessing some of the hardware vendors are going to regret jumping in so quickly once the inevitable shakeout occurs as well.
Last edited by kjk; 12-23-2009 at 07:23 PM.
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