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Covers are important, whether we like it or not. If you know nothing about the author or the book, then the title, along with the cover, along with the blurb are the only things that can convey to you not only what the book is about, but how it goes about it. Is it humorous? Is it lighthearted? Is it scary? Any of these can be misleading, but good covers usually make a better job of representing a book than a synopsis does. They are the face of the book, the first impression you have to rely on before you have a chance to read it, just as the face of a person is the only thing you can judge them by before you interact with them.
Of course if you already know something about the book, or the author, or if it comes recommended, then the significance of the cover is greatly diminished. It's still something nice to look at though, especially for paper books. I know there are covers that would make me embarrassed to read the books in public.
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