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Old 12-23-2009, 12:43 PM   #34
Elfwreck
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Posts: 5,187
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Join Date: Nov 2008
Location: SF Bay Area, California, USA
Device: Pocketbook Touch HD3 (Past: Kobo Mini, PEZ, PRS-505, Clié)
Quote:
Originally Posted by robkat View Post
Forgive my ignorance, but how can you have over 100%?
100% is all,everyone or everything!!
The % isn't "how many people who have ebook readers have [trait x]." It's, "how much more likely than average are people-who-have-ebook-readers to have [trait x]."

So... if the average person has a 10% chance of having used wifi in the last month, ebook-reader owners have a 29.9% chance of having used wifi in the last month. If the average person has a 20% chance of using wifi in the last month, ebook-device owners have a 59.8% chance of having used it.

Not knowing the baseline for each makes this propaganda, not news.
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