Thread: Borders CEO nixes idea of own e-reader (Reuters)
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Old 12-22-2009, 07:42 PM   #1
Nate the great
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Borders CEO nixes idea of own e-reader (Reuters)
Quote:
NEW YORK (Reuters) - Borders Group Inc does not plan to develop its own electronic book reader because of the cost and time it takes to do so, its chief executive said on Friday.

Earlier this week, Borders announced a deal with electronic download service Kobo Inc, a spin-off of Canadian bookseller Indigo Books & Music Inc, that would provide Borders with e-book sales services by June 2010. Borders holds a 20 percent stake in Kobo.

"I don't anticipate us doing our own e-reader for a whole variety of reasons, not least of which is that we're not a technology company. We're booksellers," Borders Chief Executive Ron Marshall told Reuters in an interview.
from:http://www.reuters.com/article/idUSTRE5BH4H820091218
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