Quote:
Originally Posted by French
Actually this is true for me, as well. The Nook captured my interest and it was what I learned after that made me decide to go with the Astak Pocket Pro.
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Power of Advertising - particularly the free type. These guys (Nook) knew how to get the media buzzing about their new product. They did an excellent job of raising people's awareness of it, and also ereaders in general.