I was really surprised, actually, when I had mine with me and one of my co-workers asked, "Ooh, you have a Sony! Why did you choose that one over Kindle?" so at least they recognized what it was. xD
I don't get really strange questions; mostly, people just ask to look at the screen and then are pleasantly surprised at just how much it looks like a paper book. One of them actually said he'd been thinking about getting one, but thought the screen would be like a computer screen and hurt his eyes - but after learning about the e-Ink screen, he was definitely planning on getting a reader.
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