Thread: Stephen Covey ditches Simon & Schuster, gives exclusive rights to Amazon
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Old 12-20-2009, 11:28 AM   #88
DMcCunney
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Quote:
Originally Posted by ardeegee View Post
Last week I bought a few MP3 players for ten bucks each on sale. They had a mere 2 GB of flash memory, though. Which doesn't compare to the 32 megabytes of memory I had on my first $150 MP3 player, or course:

http://en.wikipedia.org/wiki/Rio_PMP300

The ebook readers we are using today are the same ones people will be pointing at and laughing about 10 years from now.
I'd like you to be right, but I'm not enthusiastic.

MP3 players got that cheap because of volume. It's pure semi-conductor electronics. The more you make, the cheaper you can price them. Almost everyone listens to music, so the market for MP3 players is in the hundreds of millions.

How big is the total market for dedicated ebook readers? I don't know, but while I'd like it to be "hundreds of millions", I'd be startled at "tens of millions". The volume just isn't there now to support the sort of price points we're talking about. I hope it develops, but am not holding my breath.
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Dennis
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