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Old 12-19-2009, 07:05 PM   #1
Spectrum
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Can e-readers save newspapers?

interesting article in "The World in 2010" :

Nov 13th 2009
From The World in 2010 print edition
By Tom Standage

Eventually, maybe, but not in 2010

It is a seductive idea. As newspapers struggle with declining advertising revenues and the rise of the internet, a new technology arrives just in time to save them. E-readers hold out the prospect of allowing newspapers to shut down their expensive printing presses and switch to much cheaper electronic delivery. Already, people are prepared to pay to receive newspapers and magazines (including The Economist) on the Kindle, even though they seem reluctant to pay for news on the web. An e-reader can be taken anywhere, after all, and provides a better reading experience than a web browser. Might e-readers provide a new model for newspapers in the digital age?

you can read complete story at:

http://www.economist.com/theworldin/...4742606&d=2010
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