http://billmccoybooks2.blogspot.com/...ve-ebooks.html
Quote:
It's significant that this approach is, at its core, not Apple-proprietary but rather Web standards-based, and conceptually consistent with the epub eBook format standard. As such it may end up setting direction for the industry as a whole.
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For those interested-Bill McCoy's "other" blog:
http://blogs.adobe.com/billmccoy/