The full article is available -- without copyright infringement -- here:
http://www.vpa.net/index.php/updates...subscriptions/
Some WSJ content is resold through parent Dow Jones news service. This is an example.
This is among the most interesting bits of the story:
"News Corp. Chairman and Chief Executive Rupert Murdoch has indicated that a partnership with Sony would include other favorable terms, like sharing the names of subscribers, which Amazon doesn't do."
Amazon has every reason to protect the e-newspaper subscriber data so it stays as the conduit. Sony, on the other hand, might have a variety of interests in merging its e-book subscriber data and some of its other customer data to resell to third parties or launch co-projects. It odes create a different dynamic in the business relationship.