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Bookeen could've used their postal service, it's bound to be cheaper. If I had sent the Gen3 via Fedex to them it would've been around 25€ because Fedex (and UPS) are premium albeit expensive services. That's why I ship overseas via the post office even the option that includes tracking is usually half of Fedex or UPS. I ship around a dozen packages overseas every week for my business so I know how expensive it is to ship to Europe. What's really nuts is that I can ship cheaper to Australia or the Far East cheaper than I can to Europe.
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