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Originally Posted by Azayzel
In my opinion, a reasonable price for digital content should: - Never exceed the PB edition (and under no circumstances ever exceed the HB edition)
- Be at a fair discount from their PB/HB counterparts, taking into account the ratio for creating digital vs. physical content.
While publishers can charge whatever they feel their product is worth, they need to understand that consumers, for the most part, are not idiots and will call them on it if they feel they are being taken advantage of; i.e., won't buy/support their products and will let them die a short death.
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Speaking for a moment as an author who has had quite extensive dealings with publishers, do bear in mind that the price the publisher sets for the book is not particularly related to the cost of printing it. Most of the price for the initial run - whether it be on paper or electronic - is there to recoup all the money the publisher has spent in advance of publication and (hopefully) give both them and the author a reasonable profit.
People who've never had dealings with publishers perhaps don't realise just how much work is involved in publishing a book, and the cost of all that work does have to be recouped, whether the book is published on paper or electronically. I think it's unrealistic to expect the initial e-book release of a book to be significantly less than the price of the equivalent HB. A bit cheaper, yes, because there are savings on printing cost, but not dramatically.