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Depending on demand, stores will likely take a back seat to existing pre-orders, and I'd imagine a responsible company would be shipping out the first batch of pre-orders with the first batch of units for stores and partners like Best Buy. So, if Sony ships today, I wouldn't expect demo units for a couple days.
And as pretty much everything ships from the West Coast (coming in from China), I'd half-expect some shipping could take place as late as 8-9pm Pacific, if any get shipped today.
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