Sony's view on the $10 eBook and DRM.
Sony Ebook Boss: DRM Needs To Stay And Ebooks Should Cost More Than $10 From: techdirt
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Steve Haber - On the price of ebooks -- a topic of widespread debate -- he insists that $10 can't possibly work:
"The $9.99 price point is not a money-maker. Certain bestsellers are sold at that price for retail, competitive reasons. But you need to have a range. You could go from $10 to $20 even to $100 for an e-book. There's no sweet spot and it's certainly not $9.99."
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So, how does Haber explain his love of DRM?
"You need an orderly process to sell books and DRM makes that possible, mainly because it allows content creators and distributors to make money from that content."
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Plus an article in
Tomorrow's Book:
Advertising and the eBook: A future alliance?
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Finally, there's the cultural issue: will readers accept advertising? Do it in a way that gets into the face of the reader -- like all good direct-response advertising does -- and many readers will inevitably be irritated. Do it in a more subtle fashion and advertisers will never receive a suitable return on investment.
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