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Old 12-17-2009, 08:21 PM   #218
charleski
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Quote:
Originally Posted by DawnFalcon View Post
Great, 20-30% off the paperback price is a fine price from my perspective.

(If they start it 20-30% cheaper than hardback and ramp the price down over the six months it takes to get to the paperback? Well, that's reasonable as well. But very few companies want to take advantage of the flexible pricing afforded by the internet!)
Yes, that's exactly what I mean, ebook pricing should drop once the premium window has passed. Once the paperback is out, the ebook should be offered at a discount to that price (and this discount should be reflected in the MRP - if the retailer wants to advertise a discount to generate sales, then that comes out of their cut). This largely relies on retailers updating their prices properly, and some just aren't that good at it, we've all seen examples of ebooks costing twice the paperback price.
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