I believe digital files like ebooks, aac's, mp4's... should be watermarked for ownership. When the file is opened with a front-end program like iTunes, Reader, Cailbre... there should be some kind tracking on these watermarks, and reporting for A)Users who had too many files from different owners to be considered legit, B) Ownership watermarks that show up in too many places. That being said...
I like the B&N's idea of tying each file to a credit card number. You can loan it out to whomever you want, but you could only GIVE it to people whom you would trust with your current credit card # which lessons the potential list exponentially.
Of course, I happen to be a musician that sells(aspires to sell) music so that does color my opinion on this subject
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