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Well Amazon knows what they're paying the publishers but when I see them selling a "$30" hardcover book for $15 I have to assume that they're paying the publisher less then $16 for that hardcover. It makes sense to me that the rest of the full price would be to pay for the old brick and mortar distribution model.
Now if they don't have to print the physical books, ship them, inventory them, pay warehouse overhead costs and they no longer have to take the loss of returns then I have to believe that all of that is at least $6 of cost per physical book on average.
The publishers will never convince me that they're making less net profit off of a $9.99 ebook then they are off a best seller hardcover sale from Amazon unless they want to open their books.
Amazon has done nothing but set a viable price that they can justify to their customers.
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