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On the positive, I think it's a very creative, attention grabbing commercial.
On the negative, it does remind me of an apple commercial, which unfortunately is more and more associated with being presumptuous and snarky. I really think people will think it's some sort of mac product, which definitely polarizes in my circle of friends.
I think it's the music that makes it apple-y. Kinda that first year piano student chord progression deal.
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