The reason one would normally want to buy from other ebook retailers is because they cannot find the book they want or can't find it at a price they are willing to pay. Amazon tends to have more books at lower prices.
There are those who have pay memberships retailers like Fictionwise that are able to work the system so that they can sometimes get lower prices than Amazon. It depends on how much work you are willing to put into it. Me, I just like to download and read without a lot of hoop jumping.
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