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Brick and mortar stores have done the same thing--some will stop accepting returns if someone overuses the option. It costs time and hence money to handle a return (I'm not sure how long it takes an Amazon service person to process the return). They instituted the sample download so that people could evaluate a book before buying it.
Recently, someone bought an expensive used book of mine on Amazon--they kept it for 3 full days and then announced that they had made a mistake. I had to refund their money or risk a bad rating. They could very well have read the whole book, copied or read just what they needed and then claimed to have made a mistake. I'm not saying that this is what happened with the person in discussion--just that vendors have to protect themselves from that kind of abuse.
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