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Originally Posted by kennyc
I think that is clearly not the case here. The author who retained the ebook rights has taken them to an new publisher - Amazon.
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Maybe, but Covey may be the publisher since (from what I can tell) he is holding the rights, just granting Amazon a one-year ebook exclusive.
I don't think we can say Amazon is really taking on most of the "real" publisher roles. They'll do the conversion and formatting, but probably not much more marketing and PR than they'd do on a retail level. They're not hiring editors and sending Covey on a book tour....