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What will start to turn the tide in favor of publishers paying more attention to the Reader is when sales of paper books starts to drop. I plan on buying whichever new books I can for the Reader, since that is my preferred reading device these days, and not buy them in paper versions.
I have always waited to buy them in paperback simply because I hate reading hard-cover books, and economically it would make sense to wait for the prices to drop at Connect before buying them but I think I may be willing to spend the new-book price for an e-book and not waiting for the price-drop which seems to coincide or shortly follow the release of paperback versions.
But I really think that when the old-fashioned distribution model for paper books begins to decrease, that will be the time that the publishers en masse wake up and say, "Gee, maybe this e-book stuff is something we should pay more attention to!"
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