Quote:
Originally Posted by kennyc
I think it's great too that they are willing to do this, just think it's a bit weird. I mean it's like Sears insisting you send them the power drill you found left on a construction site.

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The power drill would mostly likely not be registered with Sears so it would make no sense to send a lost drill to them.
With the Kindle, it is made by Amazon and registered to Amazon, so it makes sense to send it to them for return to the rightful owner.