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Authors should leave the Reading format up to the reader. If I am happy to read using an ereader instead of a paperbook, so what? The more formats books are available in, the bigger your potential audience. Authors who don't take advantage of this like Rowling miss out.
The other issue is that I suffer with a lot of problems with my hands (carpal tunnel syndrome as well as very poor circulation) which can make it difficult for me to read paper books as the pages can be difficult to separate and turn. This is where having an ereader (as well as audiobooks) is a far better experience than a paperbook.
Maybe J. K. Rowling might like to consider that there are people with disabilities who use technology for good reason. I would love to read her books in ebook format as the audiobooks are beyond my price range but she'll have to lose me as a reader. Intstead I have just bought the Eragon and Elder ebooks which are excellent.
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