I think you misunderstood me. Wouldn't you have to be able to prove that the product is sub-standard in order to claim our consumer's rights? For that you'd need somekind of objective (as opposed to subjective) guidelines to what means that the book is 'sub-standard'. I hear you saying that you have rights to reurn it even if only you think it's substandard. Some/many shops are lenient towards the customers because it buys them goodwill - but it still doesn't mean you have a right in the name of the law just because you don't like the book.
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