MobileRead Forums - View Single Post - How to get Amazon to stop accepting returned Kindle ebooks

owl123 · 12-16-2009, 03:40 AM

Money-back guarantees make people feel safer about the purchase and this way they buy more. That's Marketing 101 ;-)

12-16-2009, 03:40 AM	#29
owl123 Addict Posts: 234 Karma: 214 Join Date: Nov 2008 Device: Galaxy Note 3, Galaxy NotePro 12.2, InkBook	Money-back guarantees make people feel safer about the purchase and this way they buy more. That's Marketing 101 ;-)