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Give me a break. this DRM is a non-issue, because like others pointed out, its a DRM standard, not a B&N only standard. Besides, the majority of people who are going to buy an ebook from B&N intend to use it on their Nook or B&N eReader software, and not a 3rd party reader like the Sony, so big deal?
How is this any different than legal digital downloads in other media? Movies, video games, music, etc. they all have some kind of DRM that makes them exclusive to the hardware you purchase them for.
If you want free ebooks you know how to find them. But trying to demand that B&N only sell open ebooks on its store is silly.
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