Thread: Borders to partner with Kobo to deliver ebooks
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Old 12-15-2009, 05:16 PM   #1
Nate the great
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Borders to partner with Kobo to deliver ebooks
Borders just announced a partnership with Kobo Books (formerly Shortcovers) to open a Borders branded ebook store.
Quote:
Borders Group, Inc. (NYSE: BGP) today announced a strategic investment and commercial partnership with Kobo, Inc., a global eReading service that is the newly named spin-off of Toronto-based Indigo Books & Music Inc.'s Shortcovers digital reading initiative. Through the partnership, Borders will launch a new eBook store integrated into Borders.com and powered by Kobo. In addition, Kobo will power a Borders-branded eBook store for multiple mobile devices. Sales through these Borders-branded eBook stores will be booked by Borders. Kobo's mobile applications are device neutral, which will enable consumers to purchase eBooks from Borders on popular smartphones such as the iPhone, BlackBerry, Palm Pre and Android, as well as other devices. Borders and Kobo plan to launch these new services within the second quarter of 2010.
http://phx.corporate-ir.net/phoenix....ews&id=1366236

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Amazon-0, everyone not Amazon +1

Okay, that's a bit simplistic, but I'm pleased to see the one, the ebook market is getting crowded; and two, most all the new stores only sell Epub. Each new store is 1 more blow against vendor lock in, and 1 more blow in favor of universal compatibility.
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