Quote:
Originally Posted by Indiana Jones
I does not even explain what it is or what it does. Commercials need to reach an audience who does not know what their product is.
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This is a good point. They need TV ads that explain the functional aspects of the Kindle. Although, this commercial is effective for people passionate about reading. I think these people will get it. The imagination and wide eyed wonder...plus the pretty girl and catchy song make it effective in my mind.