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I think you may be misreading a few things.
First, I do know that B&N's switch to ePub has been heavily publicized by both B&N and Adobe.
The choice not to have some indication in their eBook store of which is which is bizarre and a bad judgment call.
On the DRM angle...
If Jim Lester's lurking around, I'm sure he could speak to this much better than I, but...
The sense I get from having seen B&N/Adobe's announcements and Adobe's FAQs on the topic suggest that B&N is using the same underlying DRM scheme for ePub as everyone using Adobe's solutions. Just modified to use the credit card/password authentication option that Adobe licensed from B&N.
Supposedly other devices should support B&N ePubs after the manufacturer updates them to support Adobe's newest SDK.
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