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W.T. Sharpe said it all. I suppose it raises brand awareness, but the people Amazon should be trying to reach are those who might be a Kindle because they would DO something with it. I think the commercial is trying to point out that Kindle can "fly me away" to all these adventures, but that's a little too subtle to reach their target market right now. Or so I, who am not and have never been in the advertising/marketing business, thinks!
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