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You're confusing two things.
"Will it work"
and
"Can we do it"
It'll work. Just because they can't do it because of the corporate structures they themselves set up is their own business and one which, as ever, their customers will be remarkably insensitive to. And bluntly, if they can't adapt and die that's their problem - there's no evidence that books as a whole will go down the pan with them.
To the rest, I was simply addressing the points you'd made. The situation they're causing is that clear cut and easy to track, isn't it.
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