As the Reader gains in popularity and more people use the Connect store Sony will gain clout with the publishers to produce better looking and more functional books. Given the tools that Sony has released for book creation one has to start wondering if their internal tools are that much more advanced (if at all) over BookDesigner.
Then again, if you take a conspirator position, perhaps other forces waiting to enter the ebook market are suggesting to the publishers that they should not make the Sony books look too good.