The general consensus I've read elsewhere is that this is nothing more than a publicity stunt. They're trying to say that MS, Apple, etc are required to use their DRM technology, because not doing so counts as a circumvention under the DMCA. They want to use the legal system to force companies to buy their technology, which is just silly.
It probably doesn't have any chance of being held up in the courts (and they probably know that), but as a publicity stunt it seems to have been quite successful. I'd never heard of them before, but they're getting coverage on a lot of forums out there right now.
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