Yesterday... for the very first time ever... someone asked me if my Kindle...
... was a nook!
Actually he asked if it was that B&N thing.

I think the skin I have on my Kindle confused him (black with soft dark gray Fleur de Lis sprinkled sparsely about - men think it has something to do with the New Orleans Staints football team - silly men).
He told me his wife had been using someone's Kindle for a while but they had to take it back. Now she's in to ebook readers and wants a nook. I gave him impressions based on my test in the store. I suggested that his wife do the same thing since she's used a Kindle she can make a fair comparison.
I have to say I'm impressed that the word on the nook is traveling this quickly.