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If it's not an author I already know and trust, I like to randomly browse stores (physical and digital). I admit that I am influenced by the cover, irrelevant as it may be, and then by the title. If these two seem interesting enough I look at the synopsis and maybe the author's bio. I may even read the first paragraph or a random sentence to make up my mind (in a brick and mortar bookstore that is, otherwise I download a sample if there is one). I have tried to use recommendation sites but I found they don't work so well for me. And of course I take recommendations from friends, people on the internet I have come to sort of trust, and even books themselves, if they reference other works. Sometimes even something completely irrelevant I look up, say, on wikipedia, can lead me to a book. Apart from my favourite authors, it's quite a random process.
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