BookCreator 3.0 is a word template, so you are downloading BookCreator, also I recommend you download the BookCreator_v3.0_NO-IMP.zip version.
There are two ways to use the template.
1) Create a new document using the template and import the file using the "Import ..." tool bar.
2) Open you existing Word Document and attach the template.
The 1 step is much easier to use.
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