Quote:
Originally Posted by kennyc
This is exactly the wrong view. The publishing industry has to change or die. It has been getting away with sloppy practices forever and now it's time to correct it. Streamline the process, get editors that know what they are doing, publish the books that have the best chance of earning out - do not rely on chance. Do not try to control the market with marketing, but find and publish the best product you can. Make every effort to maximize profit and remove chance from the equation. Ebooks do that.
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And that is exactly the wrong thing for the wider culture. If we publish what has the
greatest potential to earn out, then all we'll have is celebrity biographies, ghost-written celebrity novels and Dan Brown. Is that the book culture you want? You want mindless pablum for the rest of time, because if profit is the bottom line, then that's all you'll ever get (not that the traditional publishers aren't doing that right now).