Quote:
Originally Posted by rhadin
How do you know in advance who will be a mega author and who will be a failure? It isn't obvious to me how you pre-weed out the failures.
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When you discuss a publisher and what its product should retail for you can't discuss a single book or a single genre; you need to view the whole spectrum of the publisher and recognize that no book stands on its own. ,,,
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This is exactly the wrong view. The publishing industry has to change or die. It has been getting away with sloppy practices forever and now it's time to correct it. Streamline the process, get editors that know what they are doing, publish the books that have the best chance of earning out - do not rely on chance. Do not try to control the market with marketing, but find and publish the best product you can. Make every effort to maximize profit and remove chance from the equation. Ebooks do that.