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I believe that ebooks provide an option to promote and publish new authors with relatively low risk and if they sell well then they consider moving to print.
You're not going to convince most people that they have to pay more to fund the publishers mistakes. It's the publishers job to pick authors that will sell and if they do a bad job of it they lose money.
I also find it amusing that the cost of printing, shipping and returns is insignificant when we're discussing why ebooks should be cheaper and it's a major cost when we're talking about authors that don't sell sell.
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