It is all about controlling the prices
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"We've objected to that ($10 per e-book) pricing for quite some time," says Simon & Schuster CEO Carolyn Reidy. "We have begun to see some cannibalization of hardcover sales as a result of that pricing. We have no control over it. We believe we're at a point where there's going to be an explosion of e-book reading. And if we didn't try to do something about it now, it may get to be too late."
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