So far the new store looks like the old store. (At least from the web interface.) The biggest difference I've seen is that they've dropped from 27 free books to 15, and I don't know if that's just because those books were lowest on the conversion priority list and haven't been done yet, or if they didn't get rights to give away epubs of all titles.
It is kind of interesting that Sony's moved from what I think was the last uncrackable format to one where the DRM has been broken.
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