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Old 12-11-2009, 03:49 AM   #129
Kirtai
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Quote:
Originally Posted by markbot View Post
You are forgetting about the fact that not all books are successful....so the successful ones have to subsidize the failures. there are a lot of failures.

The marginal profit has to also cover the overhead of the publisher on an ongoing basis, not just the fixed cost of the book....and the sunk cost.
I didn't forget, I was merely referring to the base per-book costs.

FWIW, failures are also a sunk cost (you don't sell many failed books) and while the publisher overhead is a marginal cost it's spread over all the books sold.

My point though, was that in the end the marginal costs dominate and for ebooks those are much smaller than for pbooks.
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