It's true. Apple has devised a serious winner and had the foresight to pull people in on their branding. 20 seconds spent on a site like
iPodLounge will answer any question about brand control.
Here's a good example, did you know that Apple actually loses money on iTunes? Yep.... But it sells the hardware, doesn't it?
They've also spawned a new revolution, much like the Sony Walkman. There's even a sociologist writing a book on it. Sad, but true, you're in a "club" if you have one. But take it from me: Lose the white earplugs as soon as you can. It's a sure tip-off to would-be thieves that you're sporting an expensive toy.
