The Wall Street Journal is quoting Brian Murray as stating that HarperCollins will soon start delaying the release of ebooks until after that of the hardback edition.
Quote:
"We're going to experiment with this," Mr. Murray said. "Each new e-book represents a potential new marketing opportunity at a time when we need every possible hook to get consumer attention."
|
from:
http://online.wsj.com/article/SB1000...googlenews_wsj
I do understand that publishers don't want to cannibalize the big ticket sales, but this isn't the solution. If there is a choice between buying a hardback and buying an ebook, I'll buy the ebook. But if the choice is betwen a hardback and nothing, I'll choose nothing. You just lost a sale, Mr. Murray.