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It is also worth remembering that it is the publishers who set the prices for us retailers. Even when we discount a title, that discount comes out of our cut of the Suggested Retail Price, not out of the publishers.
On the plus side, I have been speaking to many publishers in the last number of months and there is a growing feeling that the prices of eBooks need to drop, with many feeling that the 9.99 price is as low as they would go for now. I think you'll agree that even that would be a step in the right direction.
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