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Old 12-09-2009, 09:54 AM   #28
rhadin
Literacy = Understanding
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Join Date: Dec 2007
Location: The World of Books
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Quote:
Originally Posted by Leep View Post
Why would a publisher not sell the ebook version for substantially less when his real costs are substantially less? It's almost like publishers expect ebooks sales to help subsidize paper book sales.
I can still remeber the days when Hondas and Toyotas were the must have cars and dealers were selling the cars on preorder (not from lot) at manufacturer's suggested retail price plus 10%-15%.

No seller of goods will sell the goods based solely on the seller's costs. A seller's costs are the minimum, not the maximum or the set price. Thus publishers, like other sellers, will sell ebooks for the maximum price that they can for as long as they can -- just like everyone else.
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