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Originally Posted by Elltrain
Im surprised at how difficult this whole process is. I think the ebook market is one that _really_ needs an extremely simple plug and play environment for it to take off. iTunes but with text.
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In fairness, it is that simple if you download books from Sony's "Connect" store. It gets slightly more complex if you want to load your own content - as Nat has said, RTF is the best all-round format for ease of use.
There's a whole bunch of us using "Book Designer" to create nice LRF (Sony's native format) books with proper pictures, tables of contents, etc. You might want to check out the various tutorials, etc, in the "Book Uploads" subforum.