This Sunday, in case you didn't know, is Mother's Day, so if you haven't found a decent gift for your mom yet, how about sending her a heartfelt shiny new Sony Reader? Fresh into our tattle box, we received a new ad for the Reader scanned from today's USA Today (sorry for the bad quality - if you have a better one, please post). The ad:
Quote:
Why give Mom one book, when you can give her dozens?
The Reader. From Sony.
Holds about 80 ebooks at a time. And with more than 13,000 titles available, Mom can enjoy everything from Great Expectations to the latest Michael Crichton on a revolutionary paper-like display. Carrying around all her favorites was never this easy. sony.com/reader
Get Mom's Summer reading started on us with $149 worth of eBooks!
|
I like it. For the newbie, it's easy to understand the benefits an e-reader, plus it's very well targeted. Of course, to give away a Reader and not keeping it for yourself - without breaking your heart - that is another story.
Related: New Sony Reader Ads: "Fit 80 books in your carry-on"